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Not knowing what to study is okay.

gero is an educational platform that helps institutions support Gen Z in the challenge of choosing (and sustaining) their academic path.

In a context of increasing university dropout rates and growing uncertainty around career choices, gero offers an approach centered on exploration and self-knowledge.

I was brought in to discover and design the product.

My role began by leading the product discovery. We researched teenagers and families in Argentina and Mexico to understand their fears, needs, and desires. The main insight was clear: students needed a safe space where not knowing what to study wasn’t a problem, it was part of the process.

That’s how gero was born: the first place where not knowing what to study is okay.”

A self-exploration platform where students can “try on” different careers using tools designed to prototype their lives before making a decision.

Since then, I’ve contributed across multiple areas: product strategy, UX design, tone and content, teacher training, and client relations. I worked closely with the development, sales, and operations teams to keep the experience cohesive across the board.

Halfway through the gero project, we identified a new business opportunity focused on universities: 30% of students drop out during their first year, and one of the main reasons is not being clear or confident about the career path they chose.

To tackle this, I designed an onboarding product for universities, aimed at early detection of students who need closer support. The product is a short entry questionnaire for new students that generates a personalized diagnosis. This allows universities to identify which students need help, and in which specific areas they should intervene.

Today, gero has over 10k users, Onboarding 5k users in Argentina, Mexico, Colombia, and Peru.